200+

ATHLETES TRAINED

8

PROGRAMS AVAILABLE

89%

TARGETS MET

7

DAYS FREE

THE PROCESS

UP AND RUNNING IN
UNDER 5 MINUTES.

01
PICK YOUR PROGRAM
‍
Choose from 8 professionally built programs based on your goal — strength, conditioning, Hyrox, aesthetics, and more.

02
DOWNLOAD THE APP
‍
Your program, video demos, and tracking tools — all in your pocket. Ready to go the moment you sign up.

03
START TRAINING

Follow your structured program, log every session, and switch to a different program whenever you want.

8 Programs · 1 Subscription · Switch Anytime

ONE PLAN.
EIGHT PROGRAMS.

Pick the program that matches your goal. Switch every month. All for one price.

New Beginner

Beginner

STARTER
STRENGTH

New to the gym? Start here. Simple barbell fundamentals with week-by-week progression built in.

START FREE TRIAL

Most Popular Foundation

Foundation

IRON
BASE

Build raw strength with progressive barbell training. The foundation of athletic performance.

START FREE TRIAL

Technical

OLYMPIC
LIFTING

Master the snatch, clean and jerk with structured progressions. Build explosive power.

START FREE TRIAL

Sport Performance

ATHLETIC
EDGE

Power, speed, agility. Built for GAA, rugby, and club sport athletes who want S&C that improves their game.

START FREE TRIAL

Race Prep Performance

Race Prep

HYROX
PREP

Race-specific strength, running, and station conditioning to get you Hyrox ready.

START FREE TRIAL

Physique

BUILD
& BURN

Hypertrophy and body recomposition. Build muscle, reduce body fat, look and feel your best.

START FREE TRIAL

Minimal Kit

KETTLEBELL
ANYWHERE

Full-body strength and conditioning with 1–2 kettlebells. Train at home, in a garage, anywhere.

START FREE TRIAL

No Equipment

ZERO
KIT

Progressive calisthenics you can do anywhere with nothing. No gym, no kit, no excuses.

START FREE TRIAL

Is This You?

Built For Every Athlete.

Pick your situation. See exactly how APP/ works for you.

✓ You play GAA, rugby, soccer, or club sport and want S&C that actually transfers to your game
✓ You're doing random gym sessions with no structure around your season or match schedule
✓ You've never had access to a proper S&C coach — until now
✓ You want to be faster, stronger, and harder to beat — not just fitter

Recommended Programs

Athletic Edge Iron Base Hyrox Prep

Start Free Trial

Athlete back squatting at Ulster Rugby gym

"I was doing my own gym work before games but had no real structure. Since starting Athletic Edge I am stronger, fitter, and recovering better between games."

Sean Murray — GAA Club Player, Tyrone

15+

Years elite sport coaching

89%

Of athletes hit their targets

✓ You go to the gym 3–5 times a week but you're winging it — no real plan, slow progress
✓ You've tried other apps but they felt like generic templates, not proper coaching
✓ You want to know exactly what to do each session and why it's working
✓ You want elite-level programming without the elite-level price tag

Recommended Programs

Iron Base Build & Burn Starter Strength

Start Free Trial

"I was paying £60 a month for an online coach who sent me cookie-cutter plans. Switched to APP/ for a fraction of the price and the programming is honestly better."

Sophie Reid — Gym-Goer, Melbourne

200+

Athletes already training

£9.99

Per month, cancel anytime

✓ You travel for work, train from home, or don't always have access to a gym
✓ Consistency is your biggest problem — you need something that works wherever you are
✓ You want real structured programming, not just a list of exercises to do
✓ You have limited kit — or none at all — and need something that delivers real results

Recommended Programs

Zero Kit Kettlebell Anywhere

Start Free Trial

"I travel a lot for work so the Zero Kit program is perfect. No equipment, no excuses. I have been more consistent in the last 3 months than the last 3 years."

Liam van der Merwe — Business Consultant, Cape Town

Equipment needed for Zero Kit

Days free, no card needed

The App

YOUR COACH
IN YOUR POCKET.

Everything you need in one place. Your program, video demos, session logging, and progress tracking — all designed to make elite-level training as simple as possible.

Video demos for every exercise — exactly how to perform each movement

Session logging with load tracking — progressive overload built in

Switch between all 8 programs at any time — no extra cost

Built by Ulster Rugby S&C coaches — professional programming, everyday price

Start Free Trial 7 days free · £9.99/month after · cancel anytime

APP

200+

Athletes Training

Programs Included

£9.99

Per Month

APP/ mobile app screenshots showing workout sessions and tracking

WANT MORE?

‍UPGRADE WHEN YOU'RE READY.

EveryDay Athlete is the perfect starting point. If you want coach involvement
or fully bespoke programming, upgrade anytime.

TIER 2
‍
PERFORMANCE ATHLETE

£50/month

Everything in EveryDay, plus periodised sport-specific programming and coach check-ins.
‍
Periodised to your sport & season
Conditioning protocols included
Fortnightly coach check-ins

‍LEARN MORE →

TIER 3
‍
‍ELITE ATHLETE

£75/month

Full 1-to-1 online coaching. Completely customised programming and direct coach access.

Fully customised programming
1-to-1 online coaching
Form feedback & weekly check-ins

‍LEARN MORE →

S&C Coach

Ulster Rugby

Your Coach

CONALL
McELHOLM

Strength & Conditioning Coach

Ulster Rugby MSc S&C PhD Candidate 15+ Years Elite Sport Tyrone GAA

Conall is a professional S&C Coach at Ulster Rugby, one of Europe's leading professional rugby programmes. With 15+ years across elite sport — GAA, rugby, golf, triathlon, and athletics — he bridges cutting-edge sport science and real-world coaching practice.

Holding an MSc in Strength & Conditioning and currently completing a PhD, every program on APP/ is built on the same evidence-based principles applied daily at professional level.

15+

Years Elite Coaching

200+

Athletes Trained

Programs Built

Start Free Trial

Testimonials

ATHLETES WORLDWIDE.

EveryDay Athlete

★ ★ ★ ★ ★

I have tried a lot of apps and none of them felt like real coaching. The EveryDay programs are properly structured with smart progressions. Best tenner I spend each month. Absolute no-brainer.

Declan Murphy

Gym-Goer, Belfast, Northern Ireland

EveryDay Athlete

★ ★ ★ ★ ★

Signed up for the Hyrox Prep program and it has completely transformed my race prep. The programming is legit — written by coaches who actually understand sport. For under a tenner a month it is unreal value.

James Whitfield

Hyrox Competitor, London, UK

EveryDay Athlete

★ ★ ★ ★ ★

I travel a lot for work so the Bodyweight Progressions program is perfect for me. No equipment, no excuses. I have been more consistent in the last 3 months than the last 3 years. Love the EveryDay plan.

Liam van der Merwe

Business Consultant, Cape Town, South Africa

EveryDay Athlete

★ ★ ★ ★ ★

The S&C program is exactly what I needed. Proper periodised training without paying for a personal coach. Switched from another app and the difference in programming quality is night and day.

Ben Taylor

Club Rugby Player, Auckland, New Zealand

EveryDay Athlete

★ ★ ★ ★ ★

Started with the Kettlebell program training out of my garage and I am hooked. The programming is class — you can tell it is written by proper S&C coaches, not influencers. EveryDay Athlete is unbeatable value.

Matt O'Brien

Home Gym Athlete, Dublin, Ireland

EveryDay Athlete

★ ★ ★ ★ ★

I was paying 60 dollars a month for an online coach who sent me cookie-cutter plans. Switched to EveryDay Athlete for a fraction of the price and the programming is honestly better. Wish I had found this sooner.

Sophie Reid

CrossFit Athlete, Melbourne, Australia

FAQ

GOT QUESTIONS?

What do I get with my subscription?

Access to all 8 training programs, video demonstrations for every exercise, progress tracking, and new programming updated monthly. You pick one program at a time and can switch to a different one whenever you want - all included in the one price.

How does the 7-day free trial work?

Sign up, pick your program, and start training immediately. You get full access to everything for 7 days completely free. No card required during the trial. After 7 days, it is 9.99/month. Cancel anytime.

Can I switch between programs?

Yes. You can switch to any of the 8 programs at any time. Want to do Strength and Conditioning this month and Hyrox Prep next month? No problem. Your subscription gives you access to all of them.

What equipment do I need?

It depends on the program. Bodyweight Progressions requires zero equipment. Kettlebell Protocols needs 1-2 kettlebells. Most other programs are designed for a standard gym with barbells, dumbbells, and basic machines. Each program lists the equipment needed before you start.

Who writes the programs?

All programs are written by Conall McElholm (MSc Strength and Conditioning, PhD candidate, S&C Coach with Ulster Rugby, 15+ years coaching in elite sport including GAA, golf, triathlon, and athletics).

What is the difference between EveryDay, Performance, and Elite?

EveryDay Athlete (9.99/mo) gives you access to all 8 programs in the app. Performance Athlete (50/mo) adds periodised sport-specific programming and fortnightly coach check-ins. Elite Athlete (75/mo) is fully customised 1-to-1 online coaching with direct coach access and weekly feedback.

How do I cancel?

Cancel anytime through your Stripe account - no contracts, no cancellation fees. You will keep access until the end of your current billing period.

TRAIN LIKE AN ELITE.
FROM ANYWHERE.

200+

8

89%

7

UP AND RUNNING IN
UNDER 5 MINUTES.

8 PROGRAMS.
£9.99/MO.
YOUR MOVE.

TRAIN LIKE AN ELITE.FROM ANYWHERE.

200+

8

89%

7

UP AND RUNNING INUNDER 5 MINUTES.

8 PROGRAMS.£9.99/MO.YOUR MOVE.

TRAIN LIKE AN ELITE.
FROM ANYWHERE.

UP AND RUNNING IN
UNDER 5 MINUTES.

8 PROGRAMS.
£9.99/MO.
YOUR MOVE.